In today’s fast-paced world of changing SEO rankings, the fight to be number one for a keyword can feel like an uphill battle. As your budget and competition changes, your rankings can slip without warning. It’s easy to become discouraged.
But don’t give up hope yet.
The key to SEO for IT consultants is to create a killer overall strategy and to stick with it. Even as your rankings may rise and fall, if you stick with these strategies, you’ll gradually start to rank higher and eventually make it to the first page for searches that matter.
Here’s how to create a killer SEO strategy for IT consultants.
1. Take Advantage of Google Search Console
Google Search Console helps you measure your site traffic, flags any issues, and gives your site a boost when it comes to SEO rankings. For the most part, ranking for a number one keyword id dependent on how well you understand Google. Using Google-created tools can help you develop a deeper understanding of how Google views your website and what adjustments you need to make in order to increase your rankings. SEO for IT consultants isn’t just about creating great content; it’s also about using the right tools to help you understand your SEO ranking better.
2. Pay Attention to Mobile SEO
When it comes to a great SEO strategy, the tendency is to focus just on desktop users. But the world of mobile SEO is rapidly expanding. Mobile matters for SEO for IT consultants. Achieving high rankings for a mobile user is a little different than desktop. You want to use responsive design, adaptive web design, and maintain a separate mobile site. On this separate site, adjust the content layout for mobile SEO and be sure to avoid pop-ups. Google has started punishing sites that use intrusive pop-ups.
3. Your Video Strategy Matters
SEO for IT consultants is no longer just about content. Google has begun to increasingly integrate video content into SEO rankings. When people google a question, videos are popular methods of answering these questions as they’re short, sweet, and engaging. Create videos that answer popular search queries. For example, if someone googles “Do I need a small business IT strategy,” it’d be great if your short (under 2 minutes!) video popped up to answer their question.
4. Keep Working for Backlinks
You can’t cheat when it comes to backlinks. Again, with more emphasis to make sure it sticks: You Can’t Cheat When It Comes to Backlinks. Google really comes down hard on creators who attempt to scam the system for more backlinks. If they catch wind of the fact that you’re making donations in exchange for backlinks, you’re blacklisted. If they think you’re using a mass directory scheme—your SEO will be punished for it.
The best way to curate backlinks is to reach out organically to users who may be interested in your content and see if you can write a guest blog post for them. Get your business on high-quality directories, such as Yelp or YellowPages. Creating a great backlinking network takes time. Keep working away at it.
5. Create a Pillar Page
Pillar pages are the central column of your SEO strategy. You should have one pillar page per high-value keyword. Blogs that are related to this high-value keyword should all link back to the pillar page, thereby lending it credibility and authority. Think of your pillar page as your core knowledge demonstration around a topic. This is the page that you want to rank for SEO for IT consultants.
6. Rewrite Bad Content
Every website has a few skeletons in the closet. You want to keep these to a minimum, but sometimes you’ll produce bad content. It’s a fact of life. Instead of trying again with a different blog post on the same keyword, a better strategy is to start rewriting. When it comes to SEO for IT consultants, you want to have high-quality content. If you notice a blog post isn’t doing anything for a targeted keyword, then look at the content. Is it well-written? Does it use good grammar? If there’s room for improvement, do it.
7. Produce, Produce, Produce
SEO is a production game. The more consistently you produce content, the better your SEO rankings will be. SEO for IT consultants is a production game. The more blogs you post, the more Google’s able to understand your site and serve relevant content to searches – and the better for your SEO rankings. However, it needs to be high-quality content on a well-organized site. Make sure each blog has an SEO-related purpose.
8. Avoid Duplicate Content
With all of this content, it may be tempting to duplicate a few blogs. After all, the more content the better, right? Wrong. A great way to drop your SEO for IT consultants ranking a few levels is to duplicate content. Whether you take it from your own site or plagiarize it from someone else’s (which is worse), duplicated content hurts your SEO rankings. Create well-organized editorial calendars so you can see what has already been written and avoid duplicating it.
9. Use Image Alt Text
Anytime you put an image into your site, whether it’s in the content or a header image, always use alt text. In order to give your SEO for IT consultants a boost, your keyword needs to be in the alt text of relevant images. For example, each blog should have a featured image. Use one that relates back to your keyword and put your keyword in the alt text.
10. Customize Your Title Tags Meta Descriptions
Custom title tags matter. Don’t expect inserting your keyword into your title tag to bring your from ranking #100 to #1, but every little bit counts. Customizing your tags with your keyword will get your ranking up just a little bit higher. And meta descriptions give context to searchers to confirm that your link has relevant content.
No matter where you’re starting from, even if it’s from ground zero, every IT consultant can create a killer SEO strategy. All it takes is time, effort, and dedication. If you want a content strategy team at your disposal, reach out to New North today. We’ll help you create a great SEO strategy with high-quality content to push your website to the top of the list.
If you’re interested in working with New North, learn more about our SEO services here.
Veronica is a University of Maryland graduate and passionate equestrian. She focuses on creating audiences on social media and on maximizing the value of public relations to make New North clients famous.