If you’ve perused our digital presence at all, you’ve probably seen our offer for a free, thirty-minute marketing review. What’s the rationale behind the offer? Well, we believe that a thirty-minute review is the first step towards improving your marketing to grow your business.
I know, I know… you’re skeptical that your marketing could really change with one thirty-minute conversation. Maybe you feel like you need a week to craft a marketing strategy that could really be effective, or twice as long to diagnose what’s going wrong with your marketing right now. Rome wasn’t built in a day, right?
Sure. But a lot of good things can happen in a short time, too. And, to quote another overused (but true) cliché, every journey of a thousand miles begins with the first step.
Our thirty-minute marketing review is your first step towards improving your marketing efforts. Do you have thirty minutes to transform your marketing? If you do, here’s what you’ll get.
1. You’ll get a full audit of your online marketing activities.
The first thing we’ll do is sit down and audit your online marketing activities. We’ll do our research before our call and come prepared to discuss where we see you currently, and what your needs are going forward. Are you ranking well in searches locally, but losing traffic to competitors’ ad campaigns? Are you targeting the wrong social media channels? Maybe you aren’t sure how to tell if the clicks that your email campaigns are getting actually matter.
Obviously, your input will be helpful here. Information about your company’s current marketing activities will help us to analyze them more fully. Additionally, if you have any specific questions (about SEO, for example, or perhaps your Facebook strategy), we’d love to know. Understanding your focus upfront allows us to conduct a more thorough analysis on the areas that matter most to you.
We’ll come to our thirty-minute discussion with this research completed. The outcome of the audit? You’ll know which parts of your digital marketing strategy are working, which parts aren’t, and which parts you can focus on improving to get more leads.
2. You’ll receive a brief sketch of how we could work with you to improve your strategy.
Once we’ve taken a look at what’s working for you and what isn’t, we’ll start to sketch out a strategy for improving your results. At the end of the day, your marketing efforts should be aligned to drive leads from your business. So, how can you best do that?
We’ll discuss how we would approach laying the foundation for your marketing activities. You’ll get our estimates of the activities that would give you the best bang for your buck. If we think you’re missing a major opportunity to connect to your audience on LinkedIn, we’ll let you know. If our analysis shows that optimizing your email subject lines and sending times could boost your engagement, we’ll discuss the steps we can take to help. You’ll get a taste for how a New North marketing campaign works.
3. You’ll get a feel for what it would be like to work with us.
And that’s really the final piece of the thirty-minute review: getting a feel for what it’s like to work with us.
Yes, we do put a lot of time, thought, and expertise into analyzing your marketing and crafting a plan for improvement. But none of our suggestions would be worth anything if we didn’t take the time to get to know each other, too. Marketing, like most things, is worthless without context.
That’s the reason that we prefer to work in yearlong engagements; we believe that the best marketing comes out of a place of deep understanding of your company, industry, and needs. Accordingly, the thirty-minute review isn’t just a chance for us to present our expertise. It’s also a chance for us to get to know you – and a chance for you to get to know us. You’ll see how we think and work, and you’ll get a feel for how we could work together, on top of the audit and strategy.
We understand that investing in marketing can feel intimidating. That’s why we emphasize that this is a no-pressure conversation. It’s just a chance to talk about your marketing efforts.
Remember, a lot of good things can happen in thirty minutes. If you want to know whether or not your marketing is working, talk through a few campaign ideas, or just get to know our company, we’d love to hear from you. Get in touch with us today to schedule your review and take the first step towards marketing success.
Jon is an inbound strategist with a passion for helping clients take the mystery out of their marketing. His goal is to write about digital marketing using as little jargon as possible. He’s watched a few too many Pittsburgh sporting events.