The Consultant Marketing Problem
You want your company to do well based on the merits of your consulting expertise. It’s a noble pursuit, but the truth is that your expertise can be hard to demonstrate to those who haven’t already interacted with your company. In today’s digitally-driven world, you need a way to communicate your company’s value to new customers online. To do that, you have to do marketing – but you’re not entirely sure what marketing you need to be doing, and whether you have the resources to commit to its success.
At New North, we’ve helped consulting firms just like yours create stunning websites, efficient email campaigns, and smart social media strategies. We’ve worked in the consulting space to help companies translate their expertise into marketing success in ways that truly connect with your customers. And we’ve been honored to see our consulting clients reach a new level of marketing growth as they bring in leads and put their consulting expertise into practice with new clients.