Success on your journey towards new customers starts today.

You’ve already been down the road, spending thousands on marketing campaigns that have not connected to your audience. Why hasn’t your marketing worked? Which turn was the wrong one?

Let us help. We’ve developed key guidepost indicators for marketing success, as well as the strategies that will help your company to reach the next level.

WHY YOU NEED GROWTH GUIDEPOSTS: image description
  • Make the right decisions on your marketing dollars.
  • Gain from the insights of experienced marketers who have traveled the path.
  • Create consistency in your results and drive business growth.

Where are you on your marketing journey?

To start the journey, you need to find out where you are now. Think of it like one of those “You Are Here” marks on a map. If you don’t know where you’re starting from, you can’t know where you’re going. There’s good news, though. To find out where you are in your marketing journey, all you need to do is take our quick quiz.

Discover what you need to do next to reach the next guidepost.

TAKE THE QUIZ

The 3 Journeys of Marketing Growth

Every company grows through journeys that require different approaches to marketing.

Journey One

Awareness

The first destination for many companies is simply to be known.

Known by their customers and by the marketplace. This usually reflects usually the start-up phase of a company, but can extend years into the life of the company.

Your company is on this journey if you’re doing business but failing to truly connect to customers in meaningful ways, leaving much of the market unaware of your value.

Journey Two

Clarity & Values

Once you have an audience, the next journey is to message clarity.

The critical challenge now is aligning your marketing and operations. This will mean getting clear on your values as a company, from the selection of your services and products to your plan to scale your business.

You know you’ve reached this guidepost when all your systems are ready to grow. You’ll have a full vision of your business that includes your business plan, values, a clear product/service offering, and HR/OPS/Financial systems that are ready to scale.

Journey Three

Growth

Once you’ve reached clarity, your next journey is toward growth.

Companies at this stage may go from $1M to $3M in revenue in two years, or break into acquisition mode and double every 6 months. In this journey, your marketing and sales effort will take a dramatic upswing in energy.

You’ll be marketing to a national or international audience, with clear target audiences. You’ll move toward a large spend on lead generation and acquisition, and you may have an in-house marketing team plus strong vendor relationships.

WHAT ARE THE TOOLS FOR THE JOURNEY?

Through a hand-selected mix of channels using consistent, targeted content, we build a full marketing
experience that communicates your expertise to your clients.

You don’t have to travel alone.

Hundreds of leaders like you have come to us with this problem. Our expertly-crafted process has a proven ROI – you would spend more money hiring a marketing person in salary than you would with the Marketing Growth GuidepostsTM in place. This is how the Marketing Growth GuidepostsTM work for you:

We work to find out where you are and identify areas of need, for your customers and for your business.

We chart the best path toward growth, crafting your message and distributing it via carefully selected channels.

We generate qualified leads, continually working to optimize our results as your company continues to grow.

Schedule a Free
Marketing Consult

Let us do a free 30-minute No-Pressure Marketing Consult for you on how we could help transform your company’s product or service in to a successful marketing strategy to grow your sales. Complete the form and we’ll respond right away to schedule an appointment.

ON OUR CALL WE’LL DISCUSS:

  • A full audit of your online marketing
  • Discuss a sketch of our marketing approach for you
  • Get a feel if New North is right for you

Take the first step towards marketing growth today.