Make sure you prioritize the contacts that will convert.

The internet is full of noise. Success depends on cutting through to what matters. Lead scoring allows sales teams to identify and prioritize qualified leads so that they can be nurtured effectively through the funnel toward conversion. Without lead scoring, the sales team has lower visibility on priorities and a greater chance of getting lost in the noise of activity without results.

Do you struggle to prioritize and respond to qualified prospects?

Slow Response Time

Do you struggle to respond promptly to the leads that are qualified?

Poor Messaging

Do conversations with contacts seem to start behind the eight ball?

Irrelevant Activity

Do you expend too much effort following up with unqualified prospects?

We design and implement lead scoring solutions that help you put the power of automation to use to streamline sales efficiency and increase results.

Let's Talk

Service Results

  • 34.7%

    Avg. Open Rate

  • +129%

    Traffic from List

  • 11%

    Lift in Sales

We’ve seen how the noise of unqualified contacts can make life difficult for sales teams. We’ve also seen how important a high-touch strategy is in converting qualified leads through the sales funnel. Lead scoring puts automation to use, qualifying contacts based on their engagement with your marketing materials and their behavior online. Responses and nurture campaigns can be automated to ensure that nobody slips through the cracks. Altogether, lead scoring enables you to prioritize the contacts that have a higher chance of converting so that sales can be more effective.

With our lead scoring services, you’ll get:

  • A dedicated team of lead scoring experts led by your very own account strategist
  • Detailed research and audience analysis to identify the factors that make contacts most likely to buy
  • Tactical optimization of lead scoring systems (HubSpot, Salesforce, Marketo, etc.)
  • Strategic funnel optimization via nurture campaigns and targeted messaging
  • Continual monitoring and optimization to ensure scoring relevance
  • Full reporting on progress and activities to measure results

Here's How It Works:


Schedule your free consult, where we’ll unpack the current state of your lead response


We’ll begin the campaign, identifying factors of qualification, setting up scoring, and implementing automation


Lead scoring will give your sales team increased visibility and boost your bottom line

Schedule Now

I would recommend New North to anyone looking for someone to help them with their graphic design and marketing.  They will help you get and keep good customers!

– Terri Ammerman, Ammerman Experience

Don’t let qualified contacts get lost in the noise. Schedule a free consult today.

On our 30-minute call, we will:

  • Review the current status of your lead scoring efforts
  • Offer actionable steps toward a lead scoring strategy
  • Get a feel for whether New North is right for you


Take the first step toward optimized lead scoring today.