In this week’s episode, Jon and Jake discuss why SEO might be a waste of time. The answer? If your site hasn’t been optimized for conversion, all of the traffic you’re bringing in will have no effect on your business. With that in mind, Jon and Jake run through a few quick steps to get your site optimized, so that you can convert all of your hard-earned traffic.
This Week’s Topic:
Why SEO Could Be a Waste of Time
- Jake got a cat.
- Is SEO worth it if you aren’t converting?
- What is CRO?
- 4 Steps to Practice CRO
Jon is an inbound strategist with a passion for helping clients take the mystery out of their marketing. His goal is to write about digital marketing using as little jargon as possible. He’s watched a few too many Pittsburgh sporting events.