If you’re wondering whether or not your website needs a redesign, the chances are pretty good that it does. Websites aren’t meant to be static. They’re not brochures; they’re dynamic, interactive, growing platforms that should engage your audience consistently.

And that means that you shouldn’t let it get stale. After all, your website is the backbone of your digital marketing efforts.

What is Website Redesign for Conversion Optimization?

When you hear “website redesign”, your mind probably goes straight to the aesthetics of your site – does it look good? That’s understandable. A change in color scheme and an updated look are great. But what you really need is for your website to be working for you – driving traffic, telling your company’s story, and, ultimately, turning your visitors into customers.

Looking good is nice. Creating customers for your business is better. That’s where conversion optimization comes in. Website redesign for conversion optimization means designing your website in a way that lays out a clear, effective path for your site’s visitors to become your customers.

How Does Website Redesign for Conversion Optimization Work?

Website redesign for conversion optimization varies based on your website and your business, but there are a few standard practices that nearly always play a role in increasing conversion rate.

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1. Creating Compelling Messaging

Your website should speak to your potential customer in a way that clearly communicates your understanding of their experience and their problems, and the way that your expertise can solve their problems. No matter how good your website looks, if you haven’t optimized your messaging, you won’t be able to inspire anyone to convert.

2. Designing a Great User Experience

In tandem with your messaging, your website needs to be aesthetically pleasing and straightforward to use. Your user should be led logically through a buyer journey, from awareness to conversion.

3.Creating Consistent Content

The best conversion optimization tactics aren’t static. You’ll need to design your website in a way that allows for consistent, dynamic content production.

4. Optimizing Calls-to-Action

Calls-to-action, or CTAs, are the point where the rubber meets the road. Your website redesign should consider what actions will be appealing to viewers based on page content and the buyer journey stage – and you should always include a clear next step.

5. Testing and Optimization

Website redesign and conversion optimization means continually optimizing to get the best results. Collect the data to see how your conversion pieces are working, analyze your strategies, and put your insights into practice.

At New North, we love combining our award-winning design skills with our proven results and numbers savvy. Take a look below at a few of the ways we’ve been able to lead our clients to great website redesigns.

We work to find out where you are and identify areas of need, for your customers and for your business.

We chart the best path toward growth, crafting your message and distributing it via carefully selected channels.

We generate qualified leads, continually working to optimize our results as your company continues to grow.

Service Results

  • -23%

    Bounce Rate

  • 84%

    Increase in Users

  • +7.8%

    Pages Per Session

What You Get with New North’s Website Redesign and Conversion Optimization

When you choose to work with New North on your website redesign and conversion optimization, here’s what you’ll get:

  • A website redesign that’s tailored to your goals and business objectives
  • Clear CTAs to increase visitor conversion rates
  • Beautiful aesthetic updates to promote your brand identity
  • A dedicated team of professional web designers, with your very own project manager to see the process through from start to finish.
  • High-quality custom website design, based on your brand.
  • Web design for optimal conversion
  • Insights into user behaviors in the process
  • Responsive and mobile-friendly design practices

How Website Redesign and Conversion Optimization Fit Into Your Marketing Journey

Website redesign and conversion optimization are important steps in reaching customers and creating marketing growth – but there are more steps to the journey.

At New North, we offer complete and customizable marketing packages based on your unique needs. Based on our years of expertise, we’ve created the Marketing Growth Guideposts to help you identify where your marketing is now, and what steps you can take next -all to help you reach your next level of growth as efficiently as possible. Are you ready to reach your next level of growth?

New North has been an integral part of helping Southern States Cooperative develop both a loyalty program that delivers value to our customers, and email campaigns that drive sales and transactions. The team at New North is responsive, detailed, and also very creative in their approach to digital loyalty marketing.

– Greg Bucko, Southern States

Schedule a Free
Marketing Conversation

Let us do a free 15-minute No-Pressure Marketing Conversation for you on how to transform your company’s product or service in to a successful marketing strategy to grow your sales. Complete the form and we’ll respond right away to schedule an appointment.


  • Discuss your challenges with a marketing professional
  • Validate your thinking or concepts on solving the problem
  • Get a feel if New North is right for you

Take the first step towards marketing growth today.