If you’re wondering whether or not your website needs a redesign, the chances are pretty good that it does. Websites aren’t meant to be static. They’re not brochures; they’re dynamic, interactive, growing platforms that should engage your audience consistently.
And that means that you shouldn’t let it get stale. After all, your website is the backbone of your digital marketing efforts.
What is Website Redesign for Conversion Optimization?
When you hear “website redesign”, your mind probably goes straight to the aesthetics of your site – does it look good? That’s understandable. A change in color scheme and an updated look are great. But what you really need is for your website to be working for you – driving traffic, telling your company’s story, and, ultimately, turning your visitors into customers.
Looking good is nice. Creating customers for your business is better. That’s where conversion optimization comes in. Website redesign for conversion optimization means designing your website in a way that lays out a clear, effective path for your site’s visitors to become your customers.
How Does Website Redesign for Conversion Optimization Work?
Website redesign for conversion optimization varies based on your website and your business, but there are a few standard practices that nearly always play a role in increasing conversion rate.
1. Creating Compelling Messaging
Your website should speak to your potential customer in a way that clearly communicates your understanding of their experience and their problems, and the way that your expertise can solve their problems. No matter how good your website looks, if you haven’t optimized your messaging, you won’t be able to inspire anyone to convert.
2. Designing a Great User Experience
In tandem with your messaging, your website needs to be aesthetically pleasing and straightforward to use. Your user should be led logically through a buyer journey, from awareness to conversion.
3.Creating Consistent Content
The best conversion optimization tactics aren’t static. You’ll need to design your website in a way that allows for consistent, dynamic content production.
4. Optimizing Calls-to-Action
Calls-to-action, or CTAs, are the point where the rubber meets the road. Your website redesign should consider what actions will be appealing to viewers based on page content and the buyer journey stage – and you should always include a clear next step.
5. Testing and Optimization
Website redesign and conversion optimization means continually optimizing to get the best results. Collect the data to see how your conversion pieces are working, analyze your strategies, and put your insights into practice.
At New North, we love combining our award-winning design skills with our proven results and numbers savvy. Take a look below at a few of the ways we’ve been able to lead our clients to great website redesigns.