Video Marketing is Powerful
When it comes down to it, so much of marketing – and so much of all communication, really – is about telling a good story. Stories help people to connect the dots between statements of fact and reality. They help people to connect to each other, and to engage with the things they love.
Video is one of the best means we have of telling stories. And, simply put, video marketing can help you connect with your customers like never before.
What is Video Marketing?
When you hear “video marketing”, what comes to mind? Is it the pre-roll ads you see on YouTube? Maybe the videos that are packed into your Facebook feed? Maybe you even think of traditional TV ads.
The beautiful thing about video marketing today is that these are all viable options – and they’re also a whole lot more accessible to your business than they would have been even a decade ago.
Video marketing, at its core, is simply using the medium of video to help your business speak to your customers. And, increasingly, video is a medium that customers are eager to engage with.
Why Video Marketing Works
You’ve probably seen the rise in video marketing – but if you’re still not convinced, here are a few of the reasons it’s so effective.
1. Video is an Efficient Medium
The reason that video marketing produces such great results is because it is an incredibly efficient form of communication – it’s universally understood. With video, you can communicate with incredible impact in the span of seconds. You know what they say about a picture being worth a thousand words? Well, a standard HD video format is 24 frames (pictures) per second. We’ll let you do the math.
2. Video Inspires Action
Because video is such an effective medium for communicating, it has a quantifiable impact on inspiring action. When people watch your video, they’re more likely to act. If you’re looking to turn the visitors to your website into customers, a video is a great place to start.
3. Video is Pervasive
In today’s digital world, video is everywhere. Customers are eager to watch it, and platforms are eager to promote it – which means there are countless opportunities for your company to promote your story with video. If you’re not posting videos on social and your website, you’re missing out on a medium that could spur your company’s next level of growth.
At New North, we combine our decades of marketing expertise with the unique position of your business to create videos that tell your story in a way that connects with your customers.