Video Marketing is Powerful

When it comes down to it, so much of marketing – and so much of all communication, really – is about telling a good story. Stories help people to connect the dots between statements of fact and reality. They help people to connect to each other, and to engage with the things they love.

Video is one of the best means we have of telling stories. And, simply put, video marketing can help you connect with your customers like never before.

What is Video Marketing?

When you hear “video marketing”, what comes to mind? Is it the pre-roll ads you see on YouTube? Maybe the videos that are packed into your Facebook feed? Maybe you even think of traditional TV ads.

The beautiful thing about video marketing today is that these are all viable options – and they’re also a whole lot more accessible to your business than they would have been even a decade ago.

Video marketing, at its core, is simply using the medium of video to help your business speak to your customers. And, increasingly, video is a medium that customers are eager to engage with.

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Why Video Marketing Works

You’ve probably seen the rise in video marketing – but if you’re still not convinced, here are a few of the reasons it’s so effective.

1. Video is an Efficient Medium

The reason that video marketing produces such great results is because it is an incredibly efficient form of communication – it’s universally understood. With video, you can communicate with incredible impact in the span of seconds. You know what they say about a picture being worth a thousand words? Well, a standard HD video format is 24 frames (pictures) per second. We’ll let you do the math.

2. Video Inspires Action

Because video is such an effective medium for communicating, it has a quantifiable impact on inspiring action. When people watch your video, they’re more likely to act. If you’re looking to turn the visitors to your website into customers, a video is a great place to start.

3. Video is Pervasive

In today’s digital world, video is everywhere. Customers are eager to watch it, and platforms are eager to promote it – which means there are countless opportunities for your company to promote your story with video. If you’re not posting videos on social and your website, you’re missing out on a medium that could spur your company’s next level of growth.

At New North, we combine our decades of marketing expertise with the unique position of your business to create videos that tell your story in a way that connects with your customers.

Service Results

  • 1.81X

    More Likely to Purchase

  • +260%

    Time on Page

  • 49%

    Faster Revenue Growth

What You Get With New North’s Video Marketing

  • Strategic consultation on goals and objectives you’re hoping to attain through video marketing
  • A dedicated production team to oversee your project from start to finish
  • Script writing from our experienced copy writers to bring your story to life
  • High-quality video production that tells your story in an aesthetically beautiful way
  • Channel management and assistance in uploading your video to social networks and your own site.


Video marketing is an important step in reaching customers and creating marketing growth – but there are more steps to the journey.

At New North, we offer complete and customizable marketing packages based on your unique needs. Based on our years of expertise, we’ve created the Marketing Growth Guideposts to help you identify where your marketing is now, and what steps you can take next -all to help you reach your next level of growth as efficiently as possible. Are you ready to reach your next level of growth?

I credit our newsletter and social media campaign for keeping us visible and relevant in a very challenging economic time. I would recommend New North to anyone looking for someone to help them with their marketing. They will help you get and keep good customers!

– Terri Ammerman, The Ammerman Experience

Schedule a Free
Marketing Consult

Let us do a free 30-minute No-Pressure Marketing Consult for you on how we could help transform your company’s product or service in to a successful marketing strategy to grow your sales. Complete the form and we’ll respond right away to schedule an appointment.


  • A full audit of your online marketing
  • Discuss a sketch of our marketing approach for you
  • Get a feel if New North is right for you

Take the first step towards marketing growth today.