What is Pay-Per-Click Marketing?

PPC (pay-per-click) is the quickest way to make sure that when your customers search for your product or service, they find you. And on social platforms or display networks, you’re able to target your ads based on the individual characteristics of users making your ads even more targeted. And the best part? You only pay when they engage with your ad, and visit your site. So you only pay for the traffic that comes to your site, and that is smart advertising.

Google AdWords, Facebook Ads, and YouTube, Oh My!

Most all search networks and social media sites have some sort of CPC (cost-per-click) that allows you to target your potential clients in the site and context that makes the most sense to your customer. You can use traditional text ads, video ads, or social ads to increase your visibility and clicks.

New Call-to-action

Why PPC Marketing Works

As we mentioned, PPC marketing allows you to specifically target prospective clients in a way you wouldn’t necessarily be able to otherwise. As part of your overall strategy, PPC can help you capture search traffic right away, while you build on the SEO work of organic search engine optimization. Here are some other reasons its great for all companies:

1. PPC Marketing Jumps to the Front of Google Listings

Before any organic results are displayed, Google serves up relevant search ads. So, even if these sites don’t rank in the top 10 for this search query, they still appear on the first page. They’ve jumped to the front of the line.

2. With PPC Marketing, You Only Pay for Results

One of the other great things about PPC advertising is that campaign costs are determined by results. Of course, PPC stands for Pay-Per-Click, which means that you pay for users who actually click on your ad. In certain Google Adwords campaign types, you can also choose CPA, or Cost-Per-Acquisition, which means that you only pay for conversions. Simply put, your ad spend is used much more efficiently than it is on more traditional channels because you’re only paying for what works.

3. PPC Marketing Gives You Access

With PPC marketing you have access to many networks of potential customers as they pool in social media sites, online forums, search engines, and watch Youtube videos. Find your customers faster, and get your message in front of them.

How New North Can Help

We have certified PPC marketing experts who will work with you on your campaign. You can see the results for yourself.

We work to find out where you are and identify areas of need, for your customers and for your business.

We chart the best path toward growth, crafting your message and distributing it via carefully selected channels.

We generate qualified leads, continually working to optimize our results as your company continues to grow.

Service Results

  • $1.51

    Cost Per Click

  • 3.2%

    Click-Thru Rate

  • $66

    Per Lead

What You Get With New North’s PPC Advertising Campaigns

  • Identification of customer needs to determine campaign strategy
  • Creation of Paid Ad campaigns
  • Continual management and optimization


PPC marketing is an important step in reaching customers and creating marketing growth – but there are more steps to the journey.

At New North, we offer complete and customizable marketing packages based on your unique needs. Based on our years of expertise, we’ve created the Marketing Growth Guideposts to help you identify where your marketing is now, and what steps you can take next -all to help you reach your next level of growth as efficiently as possible. Are you ready to reach your next level of growth?

New North did an incredible job in creating our website. I’m constantly getting compliments on how professional it looks. I also have a number of people that when I meet them have already made the decision to use our firm. I use it constantly to show prospective clients about our firm. I can’t say enough about them. They are terrific!

– Michael Watts, Bel-Air Construction

Schedule a Free
Marketing Consult

Let us do a free 30-minute No-Pressure Marketing Consult for you on how we could help transform your company’s product or service in to a successful marketing strategy to grow your sales. Complete the form and we’ll respond right away to schedule an appointment.


  • A full audit of your online marketing
  • Discuss a sketch of our marketing approach for you
  • Get a feel if New North is right for you

Take the first step towards marketing growth today.