What is Pay-Per-Click Marketing?
PPC (pay-per-click) is the quickest way to make sure that when your customers search for your product or service, they find you. And on social platforms or display networks, you’re able to target your ads based on the individual characteristics of users making your ads even more targeted. And the best part? You only pay when they engage with your ad, and visit your site. So you only pay for the traffic that comes to your site, and that is smart advertising.
Google AdWords, Facebook Ads, and YouTube, Oh My!
Most all search networks and social media sites have some sort of CPC (cost-per-click) that allows you to target your potential clients in the site and context that makes the most sense to your customer. You can use traditional text ads, video ads, or social ads to increase your visibility and clicks.
Why PPC Marketing Works
As we mentioned, PPC marketing allows you to specifically target prospective clients in a way you wouldn’t necessarily be able to otherwise. As part of your overall strategy, PPC can help you capture search traffic right away, while you build on the SEO work of organic search engine optimization. Here are some other reasons its great for all companies:
1. PPC Marketing Jumps to the Front of Google Listings
Before any organic results are displayed, Google serves up relevant search ads. So, even if these sites don’t rank in the top 10 for this search query, they still appear on the first page. They’ve jumped to the front of the line.
2. With PPC Marketing, You Only Pay for Results
One of the other great things about PPC advertising is that campaign costs are determined by results. Of course, PPC stands for Pay-Per-Click, which means that you pay for users who actually click on your ad. In certain Google Adwords campaign types, you can also choose CPA, or Cost-Per-Acquisition, which means that you only pay for conversions. Simply put, your ad spend is used much more efficiently than it is on more traditional channels because you’re only paying for what works.
3. PPC Marketing Gives You Access
With PPC marketing you have access to many networks of potential customers as they pool in social media sites, online forums, search engines, and watch Youtube videos. Find your customers faster, and get your message in front of them.
How New North Can Help
We have certified PPC marketing experts who will work with you on your campaign. You can see the results for yourself.