Make sure you prioritize the contacts that will convert.

The internet is full of noise. Success depends on cutting through to what matters. Lead scoring allows sales teams to identify and prioritize qualified leads so that they can be nurtured effectively through the funnel toward conversion. Without lead scoring, the sales team has lower visibility on priorities and a greater chance of getting lost in the noise of activity without results.

Do you struggle to prioritize and respond to qualified prospects?

We design and implement lead scoring solutions that help you put the power of automation to use to streamline sales efficiency and increase results.


We’ve seen how the noise of unqualified contacts can make life difficult for sales teams. We’ve also seen how important a high-touch strategy is in converting qualified leads through the sales funnel. Lead scoring puts automation to use, qualifying contacts based on their engagement with your marketing materials and their behavior online. Responses and nurture campaigns can be automated to ensure that nobody slips through the cracks. Altogether, lead scoring enables you to prioritize the contacts that have a higher chance of converting so that sales can be more effective.

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Service Results

  • 2.3%


  • 60%

    Funnel Completion

  • 11%

    Lift in Sales

With our lead scoring services, you’ll get:

  • A dedicated team of lead scoring experts led by your very own account strategist
  • Detailed research and audience analysis to identify the factors that make contacts most likely to buy
  • Tactical optimization of lead scoring systems (HubSpot, Salesforce, Marketo, etc.)
  • Strategic funnel optimization via nurture campaigns and targeted messaging
  • Continual monitoring and optimization to ensure scoring relevance
  • Full reporting on progress and activities to measure results

Here’s how it works:

  • Schedule your free consult, where we’ll unpack the current state of your lead response
  • We’ll begin the campaign, identifying factors of qualification, setting up scoring, and implementing automation
  • Lead scoring will give your sales team increased visibility and boost your bottom line

New North helped us understand our product from the consumer view point and put that into an engaging presentation.

– Jon Anderson, Loyaltap

Schedule a Free
Marketing Conversation

Let us do a free 15-minute No-Pressure Marketing Conversation for you on how to transform your company’s product or service in to a successful marketing strategy to grow your sales. Complete the form and we’ll respond right away to schedule an appointment.


  • Discuss your challenges with a marketing professional
  • Validate your thinking or concepts on solving the problem
  • Get a feel if New North is right for you

Take the first step towards marketing growth today.