What Is Marketing Automation?

Simply put, marketing automation is a way to make your life easier – and your marketing more efficient.

The amount of what we know about your customer is larger than ever. That can be good and bad – on the one hand, it’s easy to get lost or overwhelmed in all of the data. On the other hand, though, if you work inside of an efficient system, that data can help you to make very targeted, smart decisions about how you communicate with your customer.

That’s marketing automation: the process of using data to make smart decisions to automatically send communications to your customers based on what we know about them.

How Does Marketing Automation Work?

Here are a few ways we can help you put marketing automation to work for you.

1. Send emails automatically

One of the most commonly-used marketing automation tactics is the creation of automated email workflows. It’s a simple idea – emails are automatically sent to contacts based on characteristics or actions. For example, you could set up a series of emails to be sent to contacts who downloaded an ebook. It’s an incredibly efficient way of delivering targeted, relevant content.

2. Create lead scoring systems

One of the best uses of marketing automation for your sales team is the creation and optimization of automated lead scoring systems. Today, it’s possible to access hard data to inform your sales team how likely a contact is to become a customer. For example, it may be that people who view your service pages, then your pricing page, then download an ebook have a 70% chance of becoming a customer. You can assign lead scores based on characteristics and actions – and based on that data, your sales team can act more effectively, focusing on the opportunities that matter.

3. Manage your contact database

At the end of the day, marketing automation and lead scoring allow you to easily handle large contact databases.  In today’s world, data can do a lot of things – so don’t leave it sitting unused in a database you look at once a year. Marketing automation can help you act.

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Wondering if it really works? See the results below.

Service Results

  • 2.3%


  • 60%

    Funnel Completion

  • 11%

    Lift in Sales


  • Strategic consultation on goals and objectives you’re hoping to attain through marketing automation
  • A comprehensive analysis of the automation platforms that will best work for you
  • Installation of marketing automation software systems and lead scoring
  • Optimization of automated activities based on data


Marketing automation is an important step in reaching customers and creating marketing growth – but there are more steps to the journey.

At New North, we offer complete and customizable marketing packages based on your unique needs. Based on our years of expertise, we’ve created the Marketing Growth Guideposts to help you identify where your marketing is now, and what steps you can take next -all to help you reach your next level of growth as efficiently as possible. Are you ready to reach your next level of growth?

I credit our newsletter and social media campaign for keeping us visible and relevant in a very challenging economic time.  I would recommend New North to anyone looking for someone to help them with their marketing.  They will help you get and keep good customers!

– Terri Ammerman, Ammerman Experience

Schedule a Free
Marketing Consult

Let us do a free 30-minute No-Pressure Marketing Consult for you on how we could help transform your company’s product or service in to a successful marketing strategy to grow your sales. Complete the form and we’ll respond right away to schedule an appointment.


  • A full audit of your online marketing
  • Discuss a sketch of our marketing approach for you
  • Get a feel if New North is right for you

Take the first step towards marketing growth today.