Maximize the Power of Email Marketing

Imagine being able to put exactly what you want to say in front of people who might be interested in your products or services. Now, imagine being able to do that on a regular basis simply by hitting the “send” button on your monitor. With email marketing, you can.

Email marketing is the most effective channel we have today, and companies not using it effectively are not going to win. If you are competing in the marketplace, you need to be using email marketing effectively to grow your business. Customers expect email. They respond to email. That’s why it’s your biggest opportunity for engagement.

Email marketing is quick, efficient, and extremely effective. Newsletters help bring clients – and potential clients – the information you need them to understand.

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What is Email Marketing?

What comes to mind when you think of email marketing? Do you think of typing up an email with several paragraphs, a couple of bullet points, and that’s it? Email marketing is so much more than that.

With email marketing, you’re able to create stunning newsletters that scream professionalism, all the while providing content with images, links to your website, and ways for subscribers to share all of this on their social media platforms.

 

Why Email Marketing Works

Simply put, email marketing provides information that makes people want to contact you, visit your website, or engage others in conversation. We help you by developing email marketing campaigns that connect with your customers. Through multivariate testing and list segmentation techniques, your email marketing campaigns become stronger with each send, engaging more customers with your content. Coupled with an overall marketing strategy, email campaigns become the back bone of your lead nurturing and retention activities.

The following are two of the most common ways we put email marketing to use for you.

1. Email Marketing Newsletters

A popular place to start your email marketing campaigns is with an email marketing newsletter campaign. These are great ways of getting your content out to your prospective client base, communicating your latest news and through leadership. We have a detailed process of planning, creation and sending to get the most out of your newsletter campaign.

2. Email Marketing Nurture / Email Automation

Taking email marketing to the next level by automating your email campaigns into lead nurture or customer retention campaigns that connect based on automated data points. Using HubSpot or another marketing automation platform, you can transform your email into a marketing force that connects with your customers at the right times, providing the right touches to work your sales funnel.

Consistent and effective email campaigns are among the first steps towards marketing growth. Here’s how we’ve helped companies get moving.

We work to find out where you are and identify areas of need, for your customers and for your business.

We chart the best path toward growth, crafting your message and distributing it via carefully selected channels.

We generate qualified leads, continually working to optimize our results as your company continues to grow.

Service Results

  • 34.7%

    Avg. Open Rate

  • +129%

    Traffic from List

  • 11%

    Lift in Sales

What You’ll Get With New North’s Email Marketing:

  • Thoughtful consideration and review of your lists
  • Custom template design and usability testing
  • Content creation services
  • Full metrics and reporting for each campaign
  • Marketing automation planning and execution

HOW Email Marketing Fits INTO YOUR MARKETING JOURNEY

Email marketing is an important step in reaching customers and creating marketing growth – but there are more steps to the journey.

At New North, we offer complete and customizable marketing packages based on your unique needs. Based on our years of expertise, we’ve created the Marketing Growth Guideposts to help you identify where your marketing is now, and what steps you can take next -all to help you reach your next level of growth as efficiently as possible. Are you ready to reach your next level of growth?

I highly endorse New North’s work, knowledge and experience.

– Darren DeGioia, JDG Assocates

Schedule a Free
Marketing Consult

Let us do a free 30-minute No-Pressure Marketing Consult for you on how we could help transform your company’s product or service in to a successful marketing strategy to grow your sales. Complete the form and we’ll respond right away to schedule an appointment.

ON OUR CALL WE’LL DISCUSS:

  • A full audit of your online marketing
  • Discuss a sketch of our marketing approach for you
  • Get a feel if New North is right for you

Take the first step towards marketing growth today.