Maximize the Power of Email Marketing
Imagine being able to put exactly what you want to say in front of people who might be interested in your products or services. Now, imagine being able to do that on a regular basis simply by hitting the “send” button on your monitor. With email marketing, you can.
Email marketing is the most effective channel we have today, and companies not using it effectively are not going to win. If you are competing in the marketplace, you need to be using email marketing effectively to grow your business. Customers expect email. They respond to email. That’s why it’s your biggest opportunity for engagement.
Email marketing is quick, efficient, and extremely effective. Newsletters help bring clients – and potential clients – the information you need them to understand.
What is Email Marketing?
What comes to mind when you think of email marketing? Do you think of typing up an email with several paragraphs, a couple of bullet points, and that’s it? Email marketing is so much more than that.
With email marketing, you’re able to create stunning newsletters that scream professionalism, all the while providing content with images, links to your website, and ways for subscribers to share all of this on their social media platforms.
Why Email Marketing Works
Simply put, email marketing provides information that makes people want to contact you, visit your website, or engage others in conversation. We help you by developing email marketing campaigns that connect with your customers. Through multivariate testing and list segmentation techniques, your email marketing campaigns become stronger with each send, engaging more customers with your content. Coupled with an overall marketing strategy, email campaigns become the back bone of your lead nurturing and retention activities.
The following are two of the most common ways we put email marketing to use for you.
1. Email Marketing Newsletters
A popular place to start your email marketing campaigns is with an email marketing newsletter campaign. These are great ways of getting your content out to your prospective client base, communicating your latest news and through leadership. We have a detailed process of planning, creation and sending to get the most out of your newsletter campaign.
2. Email Marketing Nurture / Email Automation
Taking email marketing to the next level by automating your email campaigns into lead nurture or customer retention campaigns that connect based on automated data points. Using HubSpot or another marketing automation platform, you can transform your email into a marketing force that connects with your customers at the right times, providing the right touches to work your sales funnel.
Consistent and effective email campaigns are among the first steps towards marketing growth. Here’s how we’ve helped companies get moving.