When the Account Matters, use ABM

Account Based Marketing is not a new idea. It’s an old idea, with new perspective.

Account based marketing allows you to use the latest in marketing technology and tactics to reach those key accounts in your customer list that have been elusive. Using systems that help connect and nurture those leads, your sales team can use the marketing super-powers in automation and social media, to connect with leads faster and more effective than ever.

What is Account Based Marketing?

Account-based marketing (ABM) is a business-to-business (B2B) strategy that focuses sales and marketing resources on targeted accounts within a specific market. Compared to broad-based communications, ABM focuses on specific targets to reach and draw business.

Why Do You Need ABM?

ABM has always been the ideal way to market in many B2B marketplaces. The problem has been the growing expense of ABM tactics made the approach to expensive in the past. Now with marketing automation, and social media, the ABM approaches are now more accessible to your business and sales team.

The Goal of ABM

The goal of an ABM campaign is to identify and then nurture that contact within a company that is the key decision maker on the account. The nurture process can take some time, but it creates a collected pool of leads that your sales team can focus on and position your company for the right moment.

We work to find out where you are and identify areas of need, for your customers and for your business.

We chart the best path toward growth, crafting your message and distributing it via carefully selected channels.

We generate qualified leads, continually working to optimize our results as your company continues to grow.

Service Results

  • 68

    Hot Leads

  • 11%

    Lift in Sales

  • 60%

    Funnel Completion



ABM is an important step in reaching customers and creating marketing growth – but there are more steps to the journey.

At New North, we work with growing companies to fill there marketing needs. We do this through a fully integrated marketing services partnership that allows us to do the strategy, planning, and execution, and allows you to focus on what you do best, running a company. As scaleable engagement, New North works within the budget you have to reach your goals and can grow as your marketing needs and budget grow as well. And even though we might plan in quarterly engagements, you can cancel at anytime.

What are you waiting for?


I would recommend New North to anyone looking for someone to help them with their graphic design and marketing.  They will help you get and keep good customers!

– Terri Ammerman, Ammerman Experience

Schedule a Free
Marketing Consult

Let us do a free 30-minute No-Pressure Marketing Consult for you on how we could help transform your company’s product or service in to a successful marketing strategy to grow your sales. Complete the form and we’ll respond right away to schedule an appointment.


  • A full audit of your online marketing
  • Discuss a sketch of our marketing approach for you
  • Get a feel if New North is right for you

Take the first step towards marketing growth today.