What exactly does a financial advisor do? A large number of people asked would probably say they know it has something to do with someone telling them what to do with their money. The fact is, your job is so much more vital than that. You provide a complex list of services, including investment management, income tax preparation, estate planning, and more. The problem is, people need to know that and, for the most part, they don’t.
Akin to financial advisors, people are also confused most times about the differences between a web designer and a web developer. A web designer helps create the overall look of your website, while a web developer does the coding, using HTML, CSS, and other programming languages, to bring your website to life.
If you’re a financial advisor and you don’t already have a website – or you have one that someone put together for you in their spare time – it’s definitely time you invested in hiring someone to provide you with web development.
Here are five reasons why website development is crucial for financial advisors.
It’s Cost Effective
You know shortly after meeting with your developers exactly how much your website is going to cost you. You’ll know exactly what you’re getting and how much each thing is going to cost. At this point in the process, you can think of things you need, things you don’t, and ways you can save money while getting the most out of your website.
A strategically developed website and online presence solution provides tremendous benefits and costing outlines.
Clients Can See Your Site All Day, Every Day
Your website and social media accounts are accessible 24/7/365. If a client comes to your office just as you’re closing, or when you’re not in the office, it’s going to send them away annoyed, or to a different advisor altogether.
Since your website is operational around the clock, from the convenience of the local coffee shop, their couch, or their bed, your clients can easily access your website and services.
A Professional Website Makes You Look More Professional
By having a website development team building your site, you are giving your business the opportunity to tell clients why they should trust you with testimonials and facts to back up those opportunities. Believe it or not, most people will search the Internet for a service to check the credibility first. When you provide good service, positive word-of-mouth about your business is likely to spread, which delivers more repeat and new business.
People tend to trust a business after they have done business with it. Using your website, you can continuously serve clients online and increase your credibility as a business owner.
Land More Clients
Without clients, your business is doomed. By having an online presence, you allow for clients to browse your services with hardly any limitations. Giving your business the online presence it deserves is crucial to your brand.
In short, being visible worldwide means you are very likely to gain more clients. The more clients and visitors you have, the client leads you will generate. The more leads you generate, the happier you will be!
Marketing That Helps Establish Your Brand
Having a website and online presence strategy allows you to market your business online. There are lots of marketing strategies you can use to advertise and market your business. The right online marketing strategy can be highly effective.
Our professional staff is here to help you get that new website off the ground so you can focus on bringing in more clients. Contact us today for a free, no-pressure consultation.
Will C. Franklin is New North’s master at messaging. As an expert copywriter, he works to understand our clients and then crafts the language that will bridge them to their customers. He’s the mastermind behind New North’s social media channels. He is also frighteningly good at trivia. Twitter LinkedIn Email