In this week’s episode (the first episode of Season 2!), Tobin and Jon discuss the viability of direct mail, and debate the question: is direct mail dead? Jon argues that direct mail is not dead – Tobin argues that it may be.
This Week’s Topic:
Is Direct Mail Dead?
- Will this season of You’re the Marketing Department be more successful than the Packers season?
- Is direct mail dead?
- Is the price of direct mail too high?
- Is direct mail trackable?
- The difficulty of print
- List quality is lower in direct mail
- Is direct mail spammy?