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Here’s How HubSpot Can Improve Google’s Automated Bidding for Lead Generation Ads

Best Practices, Lead Generation, Marketing Ads, Marketing Automation / By

It’s no secret that Google Ads is trying to shift towards fully automated campaign management, particularly when it comes to automated bidding strategies. If you’re hands-to-keyboard running ad campaigns, you’ve probably seen the recommendations in your Google Ads account urging to switch your campaign settings to a fully automated bidding strategy such as Maximize Clicks …

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B2B SaaS Marketing Plan Template (2023)

Best Practices, Content Creation, Inbound Marketing, Lead Generation, Marketing Analytics, Marketing Automation, Paid Media, Search Engine Optimization (SEO), Social Media Marketing, Video Marketing, Website Design / By

There’s not really a template for good marketing. Bear with me – I know that I’ve started this article with a sentence that directly contradicts its title. But here’s what I’m getting at: When most people hear the word “template,” they think of something they can pretty much copy and paste. But a good marketing “template” …

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Top 9 B2B SaaS Marketing Agencies in 2023

Best Practices, Marketing Analytics, Marketing Automation, Search Engine Optimization (SEO), Social Media Marketing, Video Marketing, Website Design / By

Looking for a B2B SaaS marketing agency? Congratulations – you’ve come to the right place. Here are our picks for the top B2B SaaS marketing agencies in 2023: New North Single Grain Kalungi NoGood SeeResponse Powered by Search IronPaper Augurian Webprofits Any of these firms could be a good fit for you, depending on your niche …

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What Is B2B Software Marketing?

Inbound Marketing, Lead Generation, Marketing Analytics, Marketing Automation, Search Engine Optimization (SEO) / By

B2B software marketing is the process of creating market interest in B2B software. Often, this involves creating and deploying messages to help B2B software companies get new users, which is called lead generation. Sometimes, it involves helping B2B software companies upgrade the way they’re perceived in the marketplace, which is called branding. And sometimes, it …

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An Example of a Monthly Digital Marketing Plan for MSPs

Best Practices, Content Creation, Inbound Marketing, Lead Generation, Marketing Analytics, Marketing Automation, Paid Media, Search Engine Optimization (SEO), Social Media Marketing, Video Marketing / By

We’ve helped dozens of managed IT service providers with marketing. In this article, we’ll outline what a digital marketing plan looks like for a typical month. But first, three caveats: Digital marketing plans should absolutely vary based on your unique context. Depending on your business model, your service offering, and your market, different tactics will …

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When Marketing & Data Reach Singularity

Leave a Comment / Content Creation, Inbound Marketing, Marketing Automation, Social Media Marketing / By

I foresee a future that is not far away. A future when marketing grasps the mountains of data being collected and acts upon them. Results may vary. Drowning in Data, Starving for Insight Sitting on my porch in this sweet spring afternoon in 2019, I’m creating data at a rapid pace. I have a few …

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MarTech and Other Productive Distractions

Leave a Comment / Database Marketing, Inbound Marketing, Marketing Automation / By

Well, I’m glad we’ve at least put a name to it. “MarTech,” a neat mashup of marketing and technology, is the term people are now using to signify the technology stack related to your marketing efforts. It’s jargonized, sure, but it’s also probably overdue, seeing that MarTech has become a reliable and predictable span of …

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The Current State of Voice to Text Transcription

Leave a Comment / Content Creation, Marketing Automation / By

This post was drafted completely without editing using voice-to-text technology. Reader be advised. Start Unedited Transcription. So the premise of this article is simple. I would draft an article using voice to text only. Seeing if it was faster, or how many errors or issues with exist in the article when I finished. So you’re …

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New North is a strategic B2B marketing agency specializing in working with tech companies. Going beyond conventional tactics, we craft a personalized marketing strategy, conduct rigorous research, lay a solid foundation, execute dynamic campaigns, and continuously refine our approach through analysis.

With New North, your small, scrappy marketing team transforms into a powerful growth engine, achieving your goals with less pressure and more precision.

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