For help developing a social strategy that would promote their brand's identity and develop real engagement, Swift Systems turned to New North.

  • CLIENT Swift Systems, Inc.
  • INDUSTRY Technology
  • BUDGET $6,000
  • AUDIENCE Professionals

Campaign Results

  • 43.8%

    Growth In Traffic

  • 2

    Channel Campaigns

  • 15%


The Problem

As a leading local IT service firm, Swift Systems, Inc. realized that connecting with an audience on social media would be a great way to increase their brand’s digital presence and engage with potential customers. They weren’t sure, though, how that would look in practicality, and they weren’t sure what content they could produce that would be fitting for a social platform. For help developing a social strategy, Swift turned to New North.

The Solution

New North assisted Swift Systems with the creation and implementation of their social presence. Based on research into their target demographics, New North created and managed two channels, and optimized content for each to engage their respective audiences. The results were a 43.8% increase in traffic, along with a 15% increase in likes per channel.

New North helped us understand our product from the consumer view point and put that into an engaging presentation.

– Jon Anderson, Loyaltap