As a service company, Swift Systems knew that having a blog would give them a chance to clearly communicate the value of their offering - so they turned to New North.

  • CLIENT Swift Systems, Inc.
  • INDUSTRY Technology
  • BUDGET $9,500
  • AUDIENCE IT Professionals

Campaign Results

  • 30.2%

    Avg Session Time Increase

  • 3.35

    Pages Per Visit

  • 3

    Articles a Month

The Problem

Swift Systems is a leading IT managed service provider across the Maryland area. As a service company, they knew that having a blog would give them a chance to clearly communicate the value of their offering. Not only would it help to nurture prospective customers through the sales funnel, though – they knew that a blog would also help them from an SEO standpoint. That’s where New North came in.

The Solution

New North worked with Swift Systems to develop and implement a content creation plan that was carried out over the course of a twelve-month period. The plan was geared around producing blog content, specifically, around a variety of topics that prospective customers would be interested in. New North worked with Swift to choose topics that communicated the unique value of Swift’s MSP offering, and offered insight into their deep IT expertise. Using a cadence of three articles a month, the strategy worked to increase session time by 30.2%, and pages per visit by 3.35.

when it comes to leading-edge inbound marketing strategy and execution we turn to Tobin and his NewNorth team, who take digital marketing for lead generation and sales to a whole new level.

– Tom Condant, Studio 105