LoyalTap was a software startup seeking to reach a national audience. They knew that to take their business to a national audience, they needed to appear in searches on a national level. Their site was designed to convert traffic into leads – they just needed to fill the top of the funnel with relevant search traffic. That’s where New North came in.
New North worked with LoyalTap to design an SEO campaign focused on earning rankings for nationally relevant loyalty search terms. The campaign involved on-page optimization, keyword research, and a targeted blogging strategy to hit long-tail keywords. Together, these components earned LoyalTap 15 first-place rankings, and helped to drive 53% of the site’s total traffic. 80% of the site’s leads were generated from organic search.