A leading local dentist wanted to use Facebook to increase the reach of his unique brand.

  • CLIENT Brian Hall, DDS
  • INDUSTRY Professional Services
  • BUDGET $3,500
  • AUDIENCE Dental Clients

Campaign Results

  • 72%

    Client Capture After Visit

  • 3

    Message Drip

  • 5%

    Facebook Follow Rate

The Problem

When no one wants to visit you, it’s hard to smile. Being an endodontist is tough, but getting referrals has always been easy for Dr. Hall. His rock-n-roll office amazes patients and brings a smile to the most dreaded tooth canal. Yet he wanted to take his referrals to the next level and engage with his customers on Facebook – but he was not sure how to do it.

The Solution

Creating a simple automation campaign allowed for Dr Hall to create a post-proceedure follow up email nurture, as well as drive traffic over to his Facebook page. The combination had fantastic open rates and allowed for multiple touch points after the procedure. This “backstage pass” concept engaged his customers and kept them on brand for time to come.

I credit our newsletter and social media campaign for keeping us visible and relevant in a very challenging economic time. I would recommend New North to anyone looking for someone to help them with their marketing. They will help you get and keep good customers!

– Terri Ammerman, The Ammerman Experience