As a digital media leader evolved, reducing churn rate in a SAAS model became a top priority.

  • CLIENT Real Player
  • INDUSTRY Technology
  • BUDGET $9,000
  • AUDIENCE Subscribers

Campaign Results

  • 13%

    Proj. Retention Lift

  • 6

    Stage Retention Campaign

  • 35

    Customer Connection Points

The Problem

Real Player has long been a leading service provider of online media. As the brand continued evolving its service offerings, it introduced a SAAS model to provide users with easy access to its cutting-edge features. However, the SAAS offering was experiencing a higher churn rate than Real Player had hoped, thanks to a lack of user engagement after signup. Reducing that churn rate would be crucial to driving the growth of the SAAS product. That’s where New North came in.

The Solution

New North worked with Real Player to create an email engagement campaign driven by marketing automation. The campaign was comprised of 35 customer connection points, designed to encourage user engagement after the initial subscription signup using a series of automated emails based on user action. The campaign projected a 13% retention lift.

New North did an incredible job in creating our website. I’m constantly getting compliments on how professional it looks. I also have a number of people that when I meet them have already made the decision to use our firm. I use it constantly to show prospective clients about our firm. I can’t say enough about them. They are terrific!

– Michael Watts, Bel-Air Construction