The Ammerman Experience is a leading media training firm with an established place in the industry as a thought leader. Their site was performing well, and was converting visitors into contacts at a high rate, but they knew that their results could be even better if they put more traffic into the top end of the marketing funnel. To help increase their organic search results, they turned to New North.
New North worked with the Ammerman Experience to improve their ranking for relevant keywords and drive an increase in search traffic. This involved research to determine the most relevant keywords for targeting, creating a keyword sitemap, and implementing optimization strategies. Additionally, the campaign focused on creating blog post content that would target long tail keywords and boost search rankings on a national level. The results were a 37% increase in search traffic, accounting for 36% of total traffic, and 10 first page keyword rankings.