A software company needed help driving traffic to points of conversion. Redesigned CTAs and a restructured message created real results.

  • CLIENT JobTraq
  • INDUSTRY Technology
  • BUDGET $5,000
  • AUDIENCE Professionals

Campaign Results

  • +44.8%

    CTA Page Views

  • 3.445%

    Reduction in Bounce Rate

  • 2.23%

    Increase In Page Views

The Problem

JobTraq is a powerful Lean BPM software solution used by leading organizations. However, JobTraq’s website wasn’t communicating the product’s benefits as well as it could have been. Users weren’t finding forms easily, and the messaging and design of the CTAs needed optimization. Consequently, the business was losing potential customers who were neglecting to engage.

The Solution

New North helped JobTraq to optimize the design and aesthetics of their primary CTA. This involved crafting cutting-edge buttons and graphics that reflected the excellence of the software product, itself. The messaging was restructured to more clearly communicate the product’s benefit statements. The results were significant increases in form views and a reduction in bounce rate.

I credit our newsletter and social media campaign for keeping us visible and relevant in a very challenging economic time.  I would recommend New North to anyone looking for someone to help them with their marketing.  They will help you get and keep good customers!

– Terri Ammerman, Ammerman Experience