A software company needed help driving traffic to points of conversion. Redesigned CTAs and a restructured message created real results.

  • CLIENT JobTraq
  • INDUSTRY Technology
  • BUDGET $5,000
  • AUDIENCE Professionals

Campaign Results

  • +44.8%

    CTA Page Views

  • 3.445%

    Reduction in Bounce Rate

  • 2.23%

    Increase In Page Views

The Problem

JobTraq is a powerful Lean BPM software solution used by leading organizations. However, JobTraq’s website wasn’t communicating the product’s benefits as well as it could have been. Users weren’t finding forms easily, and the messaging and design of the CTAs needed optimization. Consequently, the business was losing potential customers who were neglecting to engage.

The Solution

New North helped JobTraq to optimize the design and aesthetics of their primary CTA. This involved crafting cutting-edge buttons and graphics that reflected the excellence of the software product, itself. The messaging was restructured to more clearly communicate the product’s benefit statements. The results were significant increases in form views and a reduction in bounce rate.

New North did an incredible job in creating our website. I’m constantly getting compliments on how professional it looks. I also have a number of people that when I meet them have already made the decision to use our firm. I use it constantly to show prospective clients about our firm. I can’t say enough about them. They are terrific!

– Michael Watts, Bel-Air Construction