JobTraq is a powerful Lean BPM software solution used by leading organizations. However, JobTraq’s website wasn’t communicating the product’s benefits as well as it could have been. Users weren’t finding forms easily, and the messaging and design of the CTAs needed optimization. Consequently, the business was losing potential customers who were neglecting to engage.
New North helped JobTraq to optimize the design and aesthetics of their primary CTA. This involved crafting cutting-edge buttons and graphics that reflected the excellence of the software product, itself. The messaging was restructured to more clearly communicate the product’s benefit statements. The results were significant increases in form views and a reduction in bounce rate.