Rolle & Delorenzo turned to New North for assistance in crafting an effective PPC campaign.

  • CLIENT Rolle & Delorenzo
  • INDUSTRY Consulting Services
  • BUDGET $2,000 / mo.
  • AUDIENCE Professionals

Campaign Results

  • 3.98%

    Avg. Click-Thru Rate

  • 5.60%

    Conversion Rate

  • $66

    Per Lead

The Problem

Rolle & Delorenzo is a leading Maryland full service general practice law firm that assists clients in a wide variety of legal matters. They knew that increased traffic to their website would lead to more leads, and they recognized that a PPC campaign could drive this traffic. They turned to New North for assistance in crafting an effective PPC campaign.

The Solution

New North worked with Rolle & Delorenzo to create and implement a PPC campaign that would target relevant keywords and obtain traffic on a local level. Thanks to diligent optimization, New North was able to generate a 3.98% average click-through rate, a 5.60% conversion rate, and keep cost-per-lead to $66 through this channel.

New North has been an integral part of helping Southern States Cooperative develop both a loyalty program that delivers value to our customers, and email campaigns that drive sales and transactions. The team at New North is responsive, detailed, and also very creative in their approach to digital loyalty marketing.

– Greg Bucko, Southern States