Rolle & Delorenzo is a leading Maryland full service general practice law firm that assists clients in a wide variety of legal matters. They knew that increased traffic to their website would lead to more leads, and they recognized that a PPC campaign could drive this traffic. They turned to New North for assistance in crafting an effective PPC campaign.
New North worked with Rolle & Delorenzo to create and implement a PPC campaign that would target relevant keywords and obtain traffic on a local level. Thanks to diligent optimization, New North was able to generate a 3.98% average click-through rate, a 5.60% conversion rate, and keep cost-per-lead to $66 through this channel.