Rolle & Delorenzo turned to New North for assistance in crafting an effective PPC campaign.

  • CLIENT Rolle & Delorenzo
  • INDUSTRY Consulting Services
  • BUDGET $2,000 / mo.
  • AUDIENCE Professionals

Campaign Results

  • 3.98%

    Avg. Click-Thru Rate

  • 5.60%

    Conversion Rate

  • $66

    Per Lead

The Problem

Rolle & Delorenzo is a leading Maryland full service general practice law firm that assists clients in a wide variety of legal matters. They knew that increased traffic to their website would lead to more leads, and they recognized that a PPC campaign could drive this traffic. They turned to New North for assistance in crafting an effective PPC campaign.

The Solution

New North worked with Rolle & Delorenzo to create and implement a PPC campaign that would target relevant keywords and obtain traffic on a local level. Thanks to diligent optimization, New North was able to generate a 3.98% average click-through rate, a 5.60% conversion rate, and keep cost-per-lead to $66 through this channel.

I credit our newsletter and social media campaign for keeping us visible and relevant in a very challenging economic time.  I would recommend New North to anyone looking for someone to help them with their marketing.  They will help you get and keep good customers!

– Terri Ammerman, Ammerman Experience