Schonstedt knew that they needed to optimize their lead nurturing process with marketing automation.

  • CLIENT Schonstedt Instrument Company
  • INDUSTRY Technology
  • BUDGET $9,000
  • AUDIENCE Professionals

Campaign Results

  • 68

    Hot Leads

  • 12

    Criteria Scoring Rubric

  • 46%

    Average Open Rate

The Problem

For over half a century Schonstedt has been the worldwide leader in designing and manufacturing underground magnetic locators. However, they knew that they needed to bring their lead nurturing process into the present, so they turned to marketing automation and New North for help.

The Solution

New North worked with Schonstedt to design a lead scoring system that nurtured leads through the sales funnel in a way that complemented the company’s existing strategy. Based upon a 12 criteria rubric for lead scoring, the approach was able to generate a 46% average open rate, and produced 68 hot leads.


when it comes to leading-edge inbound marketing strategy and execution we turn to Tobin and his NewNorth team, who take digital marketing for lead generation and sales to a whole new level.

– Tom Condant, Studio 105