Schonstedt knew that they needed to optimize their lead nurturing process with marketing automation.

  • CLIENT Schonstedt Instrument Company
  • INDUSTRY Technology
  • BUDGET $9,000
  • AUDIENCE Professionals

Campaign Results

  • 68

    Hot Leads

  • 12

    Criteria Scoring Rubric

  • 46%

    Average Open Rate

The Problem

For over half a century Schonstedt has been the worldwide leader in designing and manufacturing underground magnetic locators. However, they knew that they needed to bring their lead nurturing process into the present, so they turned to marketing automation and New North for help.

The Solution

New North worked with Schonstedt to design a lead scoring system that nurtured leads through the sales funnel in a way that complemented the company’s existing strategy. Based upon a 12 criteria rubric for lead scoring, the approach was able to generate a 46% average open rate, and produced 68 hot leads.


I’ve used the team at New North since their inception and I always recommend them to friends and colleagues. I’ve always found them to have superior service and competitive rates.

– Don Hill, Straight Line Direct