As video search started to reach new levels of importance, Rolle & DeLorenzo decided to take an agressive approach to search marketing by creating videos for youtube to be one of the first companies on video search. Yet with a limited budget, they needed expertise on how to execute.
Teaming up with New North, we created three videos, one for each of the major practice areas. These video followed a Q+A format that is popular for first meetings with the team and clients. By answering these questions, they were able to use these videos for online search, as well as on the website for increased value. Each video has had many fews at this point and are still evergreen content on the website and highly ranking in video search.