Hood College was having trouble reaching a broad audience of prospective students. As a leading liberal arts program, they wanted to increase their brand recognition.
New North worked with Hood College to update and optimize seven different landing pages. This involved aesthetic redesigns and updated messaging to make sure that each of the landing pages were optimized. The update ensured that the pages would be found by relevant searches, and would be helpful in the user experience by facilitating clear next steps through CTAs. Upon project conclusion, 68% of all website traffic was impacted by these seven pages.