The Ammerman Experience is a leading media training firm that teaches companies how to communicate using the spoken word, but they weren't sure how to translate their expertise into effective email campaigns.

  • CLIENT Ammerman Experience
  • INDUSTRY Consulting Services
  • BUDGET $6,000
  • AUDIENCE Media Professionals

Campaign Results

  • +129%

    Traffic From Email List

  • 0.15%

    Unsubscribe Rate

  • 17.39%

    Average Click-through Rate

The Problem

The Ammerman Experience is a leading media training firm that teaches companies how to communicate using the spoken word. As a national thought leader, they had a deep well of expertise to draw from in producing content, but they weren’t sure how to utilize that content to reach their audience. They turned to New North for help in creating email campaigns.

The Solution

New North helped Ammerman to create and implement an email newsletter strategy that featured their content in a branded design. This took the form of a monthly newsletter, called The Advisor, featuring the latest media training and communication tips straight from Ammerman’s team of experts. The results were impressive: a 129% increase in traffic from email list, coupled with high engagement from users.

I credit our newsletter and social media campaign for keeping us visible and relevant in a very challenging economic time. I would recommend New North to anyone looking for someone to help them with their marketing. They will help you get and keep good customers!

– Terri Ammerman, The Ammerman Experience