A leader in local car care services wanted to capture even more audience share using pay-per-click advertising.

  • CLIENT WLR Automotive Group
  • INDUSTRY Professional Services
  • BUDGET $500 per month
  • AUDIENCE Car Owners

Campaign Results

  • 3.2%

    Click-through Rate

  • $1.72

    Average Cost-Per-Click

  • 200K


The Problem

WLR Automotive Group is a leading provider of car care services across the Maryland area. From maintenance services, to car washes, to repair, WLR offers car owners the services to keep their vehicles running smoothly – but their website’s traffic hadn’t reached its top gear. They knew that a targeted pay-per-click campaign could provide the boost they needed. That’s where New North came in.

The Solution

New North worked with WLR Automotive Group to design a pay-per-click campaign designed to reach local car owners, generating awareness and conversions related to their service needs. The results were over 200K impressions and a high rate of engagement, reflected in a 3.195% click-through rate.

I credit our newsletter and social media campaign for keeping us visible and relevant in a very challenging economic time.  I would recommend New North to anyone looking for someone to help them with their marketing.  They will help you get and keep good customers!

– Terri Ammerman, Ammerman Experience