JDG Associates, Ltd. is a national leader in executive search recruiting, but their website didn’t convey the high level of modern professional expertise that their services were known for. The old website had functioned mainly as a brochure for the firm, with a limited capacity to engage users. While it presented their services and some of their industry thought leadership, its effectiveness was limited by a lack of conversion points and an outdated aesthetic style. The site’s SEO value was also depressed, due to the organization of information into non-searchable formats. The site also needed to function as a place for potential candidates to submit their resumes for JDG’s consideration.
The new site was able to merge modernity with professionalism by clearly communicating JDG’s professional expertise in a dynamic homepage, and expanding upon its position as a thought leader throughout the rest of the site. New North took previously un-searchable content and incorportated it into the new site, driving SEO relevance and resulting in increased traffic and user engagement. Additionally, New North integrated the site with JDG’s In the end, with a 200% increase in page count and a clear, cutting-edge design, JDG’s new website resulted in an influx of new traffic. Finally, New North also integrated JDG’s active job listings into the site, providing potential candidates with an easy user interface for submitting resume information.