Rockpoint turned to New North to use email to reach and engage their audience, and to nurture them through the sales funnel.

  • CLIENT Rockpoint Commercial
  • INDUSTRY Professional Services
  • BUDGET $6,000
  • AUDIENCE Professionals

Campaign Results

  • 34.7%

    AVG Open Rate

  • 16.4%

    Click-through Rate

  • 1.42%

    Vistor to Contact Conversion

The Problem

Rockpoint is a leading commercial real estate company in the Maryland area. The company knew that they could use email to reach and engage their audience, and to nurture them through the sales funnel, but they weren’t sure how to leverage their expertise to do so. That’s where New North came in.

The Solution

New North helped Rockpoint to create and carry out an email marketing strategy designed to engage customers between sales cycles and nurture them through the funnel. By leveraging Rockpoint’s expertise to create content, and then featuring that content in newsletter sends, New North was able to drive a 34.7% open rate, a 16.4% click-through rate, and a 1.42% visitor-to-contact conversion rate for this leading real estate company.

when it comes to leading-edge inbound marketing strategy and execution we turn to Tobin and his NewNorth team, who take digital marketing for lead generation and sales to a whole new level.

– Tom Condant, Studio 105