National company focused on burial plot pre-planning looks to engage customer base on social media.

  • CLIENT StoneMor Partners
  • INDUSTRY Death & Dying
  • BUDGET $6,000
  • AUDIENCE General Public

Campaign Results

  • +3%

    Followers in Month 1

  • +80%

    Post Frequency

  • +800

    Social Traffic/Month

The Problem

StoneMor is an industry leader in end-of-life provisions, with expertise in a range of products and services from burial pre-planning to memorial offerings for loved ones who have passed. Despite their industry leadership, though, they were having difficulty communicating on this sensitive topic on social media in a way that produced a valuable base of followers. That’s where New North came in.

The Solution

New North worked with StoneMor to craft a social media marketing strategy that would resonate with potential customers. Taking the sensitive nature of the industry into account, New North designed a posting strategy that encouraged and engaged users in their consideration of StoneMor’s services. The result was a 3% follower increase in the first month.

I credit our newsletter and social media campaign for keeping us visible and relevant in a very challenging economic time. I would recommend New North to anyone looking for someone to help them with their marketing. They will help you get and keep good customers!

– Terri Ammerman, The Ammerman Experience