National company focused on burial plot pre-planning looks to engage customer base on social media.

  • CLIENT StoneMor Partners
  • INDUSTRY Death & Dying
  • BUDGET $6,000
  • AUDIENCE General Public

Campaign Results

  • +3%

    Followers in Month 1

  • +80%

    Post Frequency

  • +800

    Social Traffic/Month

The Problem

StoneMor is an industry leader in end-of-life provisions, with expertise in a range of products and services from burial pre-planning to memorial offerings for loved ones who have passed. Despite their industry leadership, though, they were having difficulty communicating on this sensitive topic on social media in a way that produced a valuable base of followers. That’s where New North came in.

The Solution

New North worked with StoneMor to craft a social media marketing strategy that would resonate with potential customers. Taking the sensitive nature of the industry into account, New North designed a posting strategy that encouraged and engaged users in their consideration of StoneMor’s services. The result was a 3% follower increase in the first month.

Services Paid Social Media Google Adwords & Remarketing Email Nurture Account-Based Marketing Public Relations & Event Marketing Marketing Collateral Video Marketing Lead Scoring Podcast Creation Website Redesign for Conversion Optimization Website Design and Optimization Paid Media Email Marketing Social Media Marketing Content Creation Search Engine Optimization Marketing Analysis and Strategy

when it comes to leading-edge inbound marketing strategy and execution we turn to Tobin and his NewNorth team, who take digital marketing for lead generation and sales to a whole new level.

 – Tom Condant, Studio 105

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