New North worked with the Ammerman Experience to showcase 30 years of media training expertise in the form of web content.

  • CLIENT Ammerman Experience
  • INDUSTRY Consulting Services
  • BUDGET $9,500
  • AUDIENCE Media Professionals

Campaign Results

  • 102%

    Increase In Users

  • 36%

    Increase in Search Traffic

  • 60+

    Articles Published

The Problem

The Ammerman Experience is a nationally-recognized media training firm. With a breadth of knowledge acquired over 30 years, the value of their service offering lies in the depth of their expertise. However, they hadn’t been utilizng their expertise in the form of content to engage users on their website. To bring in new users and nurture contacts through the sales funnel, they turned to New North to work on creating a content strategy.

The Solution

New North worked with Ammerman to create and implement a content creation plan that was designed to showcase the firm’s deep media training expertise. The content leveraged Ammerman’s team of experts to speak to relevant topics around media training and communication. Over 60 articles were published, leading to a 102% increase in users and a 36% increase in search traffic.

New North did an incredible job in creating our website. I’m constantly getting compliments on how professional it looks. I also have a number of people that when I meet them have already made the decision to use our firm. I use it constantly to show prospective clients about our firm. I can’t say enough about them. They are terrific!

– Michael Watts, Bel-Air Construction