LoyalTap is a leading provider of community loyalty programs. As a startup in an innovative industry, they faced the unique challenge of communicating a cutting-edge value proposition to customers in a new and growing industry. They recognized that a strong web presence would be a major asset in their endeavors to communicate their product – and they also knew that content would play a role in increasing their SEO value. That’s where New North came in.
To help LoyalTap showcase the value of its innovative product and increase its online SEO rankings, New North created and implement a content strategy that would help to explain the company’s product to consumers and rank for keywords on a national level. This involved the creation of content pieces in the form of ebooks and blog articles that leveraged LoyalTap’s unique perspective on community loyalty to drive traffic and engagement. The results were an exponential increase in sessions, a 20.4% increase in return traffic, and the development of a network of backlinks that resulted in 9.96% of traffic.