A national leader in media training was looking update the brand look as well as increase overall user traffic.

  • CLIENT Ammerman Experience
  • INDUSTRY Consulting
  • BUDGET $7,500
  • AUDIENCE Media Professionals

Campaign Results

  • +102%

    Increase in Users

  • 2.3%

    Contact Conv. Rate

  • 1:33

    Avg. Session Time

The Problem

As a national leader in media training, the Ammerman Experience are experts at communicating through the spoken word. Their website, though, wasn’t speaking to users with the same effectiveness. They needed a site that could both drive traffic and clearly communicate the benefits of their internationally-recognized consultive service.

The Solution

New North designed a website that communicated the proven historical excellence of the Ammerman Experience in a fresh way. The project updated the brand, bringing a cutting-edge design to the look and feel of the site. In addition to the aesthetic component, though, the New North also optimized for SEO value and focused on clearly presenting the benefits of media training as a consultive service. The results speak for themselves: the website was able to draw a relevant audience of users in at greatly increased rates, while capturing a high percentage of that traffic as contacts.

I’ve used the team at New North since their inception and I always recommend them to friends and colleagues. I’ve always found them to have superior service and competitive rates.

– Don Hill, Straight Line Direct