We know what it takes to grow your engineering firm.
It’s better marketing. For engineering firms, that means two things:
1. Communicating Your Value More Clearly
For engineers, project success is predicated on technical expertise and skill. But, those traits don’t naturally translate into growing your engineering firm, because it can be difficult to communicate technical value to prospective clients.
The jargon that you fluently use to explain your expertise requires decades of experience to comprehend. Many of your prospective clients are not native speakers of that language. They can’t fully understand your technical expertise, which means that they can’t fully understand your value, either.
2. Reaching Your Audience
If you are communicating clearly (whether by distilling your message, or because your contacts have a technical background and speak your language), it’s difficult to find an audience to speak clearly to.
There is a specific set of people who use your engineering services. Often, this audience is difficult to reach. At least, it’s difficult to identify the digital spaces where reaching them is effective, and you can’t afford to waste money by targeting messages at people who have no buying interest.
And, at the end of the day, engineering firms are built to provide engineering solutions – not to market themselves.
Consequently, marketing can become an afterthought. But, marketing is essential to growing your business. Don’t let yours fall apart.
We offer a full-service marketing department, at your disposal, with deep experience in the engineering industry. Working with us can help you to:
Explain the value of your engineering services in language that your clients will understand.
Reach the right companies and prospective clients by focusing on the channels and tactics that will be most effective.
Establish your engineering firm as a trusted leader within your industry by honing your brand identity.