You can’t trust someone you barely know. Trust is something that has to be earned and delivered on time and time again. And the key to this is to do the right thing - every time. The right thing might not be easy, it might not be cheap, and it might not be in the contract, but it’s what is needed. It might be a hard conversation about a business model that doesn’t work, or realizing that we have to start over to get it right. We’ve got stories; some are too hard to tell, and some are the basis of 12-year client relationships. Yet in every case, doing the right thing is something we decide every morning at 9am when we open our doors. It continues all day, every day. It’s become part of who we are.
The Story Behind Our Core Values
Marketing can feel mysterious – but it shouldn’t. That’s why we created New North.
New North was born from a desire to help companies succeed at marketing in a way that removes mystery from the equation. From day one, nothing has been more important than helping our clients break free of the old paradigms and chart a path together for growth. We focus on results, we avoid jargon, and we seek transparency. That’s the spirit behind each of our core values.
These are more than just catchy slogans.
Our values are words we live by. They permeate everything we do as a company.
Being alone is tough. Growing a business might mean long nights and sweat equity, but it should not mean that you have to go it alone. We know; we’ve been there. We’ve always thrived working with clients who have a passion that matches ours. It’s made our work less like work, and more like being there to see our clients’ dreams come to life. We’ve always promised to be there every step of the way, from dream to destination. That’s just how we do it. Email, texts, calls, whatever – we’re with you to make it happen.
We know a lot, but we don’t know it all - sorry. We’ve learned early on that working with our clients is a partnership. Our experience and our ongoing learning are all focused on bringing more to the table each time we work with a client. Every day, every meeting, every campaign, we strive to build on our momentum for success. Our clients are brilliant in their own right, and when we work with clients who know their stuff, the combination can set the world on fire. We strive to never get ahead of ourselves, knowing that there is something new to learn around every corner.
Nothing great has ever been accomplished by people who don’t care. Impacts are made by people doing what they love – and we love what we do. We believe helping businesses grow through marketing matters, and we want to do it as well as we possibly can. Yet we also strive to maintain a healthy perspective on our work: to make sure it remains a purpose-driven love and doesn’t become an unhealthy burden. We believe in the value of rest; we also believe that passion makes hard work easy. It’s what drives us to share ideas, solve problems, and create results. And it just might set the world on fire.
There is no such thing as a perfect “10”. Chasing it costs time and money that could be better spent elsewhere. We promise to deliver quality in all that we do by producing work that’s both practical and excellent. In other words, we pay heed to the law of diminishing returns. There’s a point at which adding additional effort - time, budget, etc. - gets minimal results. We want to provide the maximum value to our clients, not waste time deliberating on degrees of perfection. When we say “make it a ‘9’”, we mean “make it as great as we possibly can.” It’s about shooting for perfection, landing at excellence, and producing results. Again and again.
Schedule a Free
Let us do a free 15-minute No-Pressure Marketing Conversation for you on how to transform your company’s product or service in to a successful marketing strategy to grow your sales. Complete the form and we’ll respond right away to schedule an appointment.
ON OUR CALL WE’LL DISCUSS:
- Discuss your challenges with a marketing professional
- Validate your thinking or concepts on solving the problem
- Get a feel if New North is right for you