Most marketing campaigns try to reach as many people as possible, but account-based marketing concentrates on specific, high-value accounts by narrowing outreach to the accounts that matter most. When you build an ABM email strategy around relevance, timing, and segmentation, you address real pain points and help advance long sales cycles. These account-based marketing examples […]
ABM Email Examples: 4 Templates for B2B Campaigns Read More »
Your email open rates might be higher than ever – but those numbers are lying to you. Traditional email metrics have become increasingly unreliable between Apple’s privacy changes and aggressive spam filters. The real story of your campaign’s success is hiding somewhere else. This erosion of trustworthy data creates a critical challenge for B2B tech
Why Email Open Rates Are Unreliable—And What to Measure Instead Read More »
B2B email marketing can be a tough nut to crack. Too many businesses are baking in way too much content into their emails. These emails are being sent out in large blasts and they are at once under-personalized and over-designed—i.e., they take two minutes to load in your inbox. An overload of content can mean
5 Tips for a Successful B2B Email Marketing Campaign Read More »
Email is the workhorse of B2B marketing. There are around 4 billion email accounts worldwide. For all of the new technologies that’ve cropped up over the past few years, email is still the core driver of B2B marketing and business communications. It’s not going anywhere because it works. In fact, Oberlo estimates that, for every
B2B Marketing: 3 Tips to Make Email More Profitable Read More »
It happens to the best of us. After going through the steps of setting up an email marketing campaign, collecting engaging content, adding a clever photo, embedding links, viewing previews, etc., your campaign is ready to launch. You schedule the marketing email out – It’s going to hundreds if not thousands of people. Then, it
Oops! When & How You Should Send Correction Emails Read More »
Email as a medium for advertising is alive, well, and kicking. More than 59% of marketers say email is their biggest source of ROI. Not only that, but the number of email accounts is growing every day and is expected to hit 5.6 billion in 2019. If you’re looking for a platform to reach anyone
IT Consultants, Here’s How to Create Your Best Email Yet Read More »
Are you struggling with low click-through rates? Low open rates? Writing and sending a great marketing email is trickier than it looks. There’s a lot that goes into a marketing email that may be of little consequence for personal emails. For example, how much time do you spend on a subject line to a close
How AV Integrators Can Send Their Best Emails Yet Read More »
How often do you check your email? How about your professional account? Your personal one? As new marketing technology evolves, many marketers are tempted to ditch the old in favor of the new. There have been rumors that email marketing is dying since 2016. But, when you take a look at recent email marketing statistics,
A Deep Dive into Statistics on Email for Manufacturing Read More »
Don’t be fooled by all things new and shiny: email marketing is still one of the best tools out there for AV integrators to connect with a valuable audience. The data shows it – just check out these 70 ridiculous email marketing stats. In fact, the majority of B2B marketers view email marketing as the
How to Build an Email Marketing Campaign for AV Integrators in 5 Steps Read More »
In the B2B space, we can sometimes get lost looking for the newest shiny objects and forget about the basics of digital marketing. Don’t let that happen to email. There’s a reason it’s tried and true – it still holds the highest ROI. It’s time to go back to the basics. The Basics of Email
Back to Basics: Email Marketing For B2B Read More »
