We all have a personal Facebook page and we know how Facebook works, but setting up a page for your business can be a completely different animal. What do you write in your description section? What should your banner picture be of? What kind of content should you share? You’re not alone: these are questions that go through the mind of every business owner setting up their company’s page for the first time. While I can’t tell you everything you need to know in this small article, hopefully it gets you started in the right direction.
Tip #1: Make Your Profile Pic the Company Logo
This may seem obvious, but it’s the first significant change from what you did when you set up your personal page. The hard part is making that logo (which you probably spent forever getting perfect) fit into the little 180px X 180px box.
Instead of trying to become a photoshop expert, just use a tool like Autre Planete’s social media image maker. Focus on the things that matter. While making your logo fit, it is essential not to squish it in the box or crop it awkwardly. Make sure it is your exact logo, as it can be the first thing potential customers will see.
Tip #2: Have a Killer Banner
I have seen too many companies have bad Facebook banners. It takes up a significant portion of your page and it will definitely catch the eye of those visiting your page. Make the most of this real-estate! Be creative and have it represent who you are as a company. Have fun with it! If you are feeling real festive, combine it with your profile picture to create one seamless image. Here are some examples of creative and effective FB banners to inspire you.
Tip #3: Add Share Buttons EVERYWHERE
Share buttons are one of the easiest ways to have continuous growth of your page. Adding the buttons to your website it great and essential (like the bottom of this page), but it’s just the first step. On all digital marketing you send out, it’s important to add social sharing buttons. On all non-digital marketing material, it’s important to in some way point towards your page. You should even put the buttons on your email signature and the signature of your employees. The more places you have that are sending customers/prospects towards the page, the faster it will grow.
Tip #4: Track with Google Analytics
You may not know that Facebook has its own analytics for pages. While it is a good start, it’s a good idea to upgrade your analytics to something like Google Analytics. This will give you a more in-depth look at what is working and what is not. Best of all, it’s FREE. Do some A/B testing and work out what techniques are most effective on your specific page. Tracking is essential in every aspect of business, and social media is not an exception.
Tip #5: Content is King
I know, you have heard this a million times and you get it. Well, here is the 1,000,001 time you will hear it: post quality content! This is what will keep your followers engaged and bring in new ones. At the end of the day, having award-winning banners and a logo designed by Leonardo DiVinci himself will not keep customers engaged. Content does that.
There are many differing opinions and ideas surrounding what the best content it, but it will vary from page to page. Use analytics (as previously mentioned) and figure out what works. If analytics show that your fan base likes to hear about the going-on’s of your office, tell them about that. If they like to be educated about topics related to your company, be the expert. Every company needs a customized plan for content, so make it your own.
These tips are a good place to start, but they are just the beginning and will be most effective if you combine them with other marketing techniques. Every company needs a robust marketing plan, so design yours. That being said, I know it can take many hours and expertise to do this. Take advantage of companies like New North that can manage your marketing and help take your company to the next level.
As a social media marketing company in Frederick, Maryland, we know what a good Facebook page looks like. Get in touch with us today and we can help you optimize yours.