Social media is probably the largest communication platform ever created. With Facebook alone boasting more than two billion users worldwide, not to mention the hundreds of millions of users for Twitter, LinkedIn, Pinterest, Snapchat, and more, it’s growth doesn’t seem likely to stop anytime soon.
Facebook, however, is on top of the ladder right now in the world of social media. This is why so many businesses have flocked to Facebook in an effort to reach a larger audience. Most every major company in the U.S. (and throughout the world) has some sort of presence on Facebook. Smaller businesses have also come to understand the value and importance of using the social network.
With that being said, what’s the best way to use Facebook for your business? What are some Facebook post ideas for businesses? You’ll want to use your page to communicate with your ever-growing (hopefully) audience. If they have questions, concerns, complaints, etc., you’ll definitely want to be able to answer them as soon as humanly possible. The last thing you want to do is create a Facebook page and just ignore it.
For a successful Facebook campaign, you need good content. What, though, makes up good content? Whereas you’ll want to keep a more business-like approach for other social media platforms (LinkedIn especially), you can actually be a little more personal – and show more personality – on Facebook. This is the perfect social network to show prospective clients that your company is personable, friendly, and a great choice if they need someone who provides your service.
Here are a few Facebook post ideas for business you can use to help your company score big on the social network.
Ask and You Shall Receive
Chances are, you not only control your business’s Facebook page, you have a personal Facebook account as well.
Think about some of the interactions you’ve had personally on Facebook. Setting aside political arguments and memes of Minions providing life advice, there’s a good chance you’ve seen other companies doing some of the following types of posts.
For example, how often have you seen a company post a question encouraging followers to engage with the post? You’re probably not surprised to learn people have opinions. Not only that, but they love to share their opinions. This is something you can definitely use to your advantage. Need to know what your potential clients are looking for when they want services you provide? All you have to do is ask.
There are times when prospective customers might not be so eager to respond for a variety of reasons – they don’t have time, they’re just glancing at what you’re posting, or they might think “What do I get out of sharing my opinion?” This is where offering some sort of giveaway is successful.
Companies such as Funko, which sells extremely popular vinyl toys for children and adult collectors, use giveaways two ways. If they’re looking for ideas for their next successful figure, they’ll ask their followers and offer a prized toy/collectable as incentive. They also use giveaways to increase interaction with followers, meaning they can increase their followers.
You can also use giveaways – such as discounts, free services, etc. – as a way to get more people to sign up for your company’s newsletter. Social media posts are a great way to add numbers for your email marketing campaign.
Share Inspirational Images that are Personal to Your Business
Sharing inspirational images is probably something you see on an almost daily basis in your personal Facebook feed. Again, even though Minions speak in their own language, they sure dispense a lot of “wisdom” in images on Facebook. We don’t recommend using memes of Minions on your personal Facebook page, let alone your business page. So then, why are inspirational images great when it comes to Facebook post ideas for business?
An inspirational image should focus on what makes your business unique. What are the core values of your business? What are some famous quotes and thoughts your business has used over the years as “words to live by?” These are the types of things you should add to images to post on Facebook.
Entrepreneur and public speaker Gary Vaynerchuk posts inspirational images on his Facebook page often. You’ll see a lot of people and businesses that do this type of work post these sorts of images. Again, when you post images for your business, they should be unique to what your company does and your business’s beliefs.
Make sure you find images that inspire and go with whatever quote or thought you’re using. If you’re talking about taking a journey, think about an image of a bridge in the woods, or some other picture that you feel conveys the overall message.
Lastly, be sure that you watermark your image with your business’s logo. Not only does this help people know from where it came if it gets shared, it also prevents others from using your hard work for themselves.
Post Excerpts – and Links – from Your Company’s Blog
When coming up with Facebook post ideas for business, it’s always important to keep the value of SEO in mind when you’re doing anything related to your business and what you do online. SEO rankings help drive people to your website, and blog posts help keep your website fresh and ranking well on Google.
One way to maintain a solid SEO rank is by sharing your content on social media. In this case, when you share excerpts of your blog posts, with links back to the page with the full article, it not only brings more potential clients to your website, it also helps boost SEO rankings.
A part of the digital marketing plan for Swift Systems is to post relevant articles on their social media pages, as well as excerpts from their blog posts. You can do this, too.
By doing this, you’re able to show followers (and potential clients) that you are the experts in your field because of your knowledge. You’re also able to cast a bigger net, so to speak, once followers start sharing your posts.
Again, blog post excerpts are great for SEO, but they’re also a great way to show your business knows what it’s doing and to send more potential clients to your website.
Get in on the Video Craze
Posting videos on all social media channels has become wildly popular for companies, which leads to more Facebook post ideas for business. Videos are a great way to show potential clients an actual face for a company. More times than not, if prospective clients don’t see the people who work at your company, the more likely they are to think your business is just an entity. Making a personal connection will win over more clients.
With the introduction of Facebook Live, more and more companies are using this feature to showcase not only things in and around their office, but also what they’re doing in their communities. It’s become a great way to show a personal side to your business that people might not otherwise have seen.
One of the great features of using Facebook Live is that, once you’re done filming, the video remains on your page. So even though it was recorded and shown live, people who might have missed it can still go back and watch it later.
Tobin Lehman, the CEO here at New North, recently used Facebook Live to give our followers an update on what’s going on in the office. Short videos here and there, even if it’s just a quick check in, gives the personal touch your business should strive to achieve by using social media. Putting a face to the business is never a bad idea, and will help secure more leads.
Share Pictures of your Business, Employees, or Office
As mentioned earlier, using Facebook gives your business a way to show potential clients that you’re just like them. You’re not a stuffy, corporate conglomerate just looking to take their money. Your business is filled with people from the community, friends, and neighbors. So, how do you turn ideas such as these into the best Facebook post ideas for business?
A great way to promote this is to post pictures of what’s going on at your business. For this, however, you’ll want to focus on using candid images, as well as lighthearted and sincere posts. This is one of the best ways to show potential clients you and the people in your company are honest-to-goodness people, not some soulless entity.
Immersion Active, a marketing firm with an emphasis on marketing to Baby Boomers and the 55-and-older crowd, recently posted about its fundraising efforts for Banner Neighborhoods, a program that helps repair houses for seniors living in Baltimore.
Along with a link to where people could go to donate, they also made sure to include a photo of some of the folks who work there. This is a huge win-win. Not only are they putting human faces on the company, but they were able to raise money for a worthy cause. By showing that you care about your community and surrounding areas, it really puts your business in a positive light when it comes to potential leads. This is one of the best Facebook post ideas for business.
When Facebook Post Ideas for Business Just Aren’t Enough
These ideas are a great way to start getting your company noticed on Facebook, but what about Twitter, LinkedIn, and all the other social media outlets? As you see, what works best for one might not work as well on another channel. You can have all kinds of Facebook post ideas for business, but that doesn’t necessarily translate to success on Twitter, or LinkedIn, or Instagram, or … the list really does go on and on.
Creating a solid social media plan takes time and energy. You need to know what you’re going to post in advance, and include relevant hashtags, links, images, and more. Mind you, this doesn’t include random posts you need to add if something pops up at your business or if something is trending that you can capitalize on. If you’re not used to doing it, it can become a hassle very quickly.
The good news? We promise you’re not alone. If you want to have a truly successful social media marketing campaign, you can.
New North is the premier choice in digital marketing for Frederick, Maryland, and the surrounding areas. Our team knows that you might not have the time or full understanding of social media marketing, SEO marketing, email marketing, content creation, and how they all tie together. That’s why we have the training, the understanding, and the resources to help your company take the next step on your journey of growth.
If you’re ready to find out where you are on that journey, we’re here to help guide you. Contact us today or call us at 240-575-5887 for a free, no-hassle consultation. It’s time to stop worrying and let us take the pressure off of you.
Will C. Franklin is New North’s master at messaging. As an expert copywriter, he works to understand our clients and then crafts the language that will bridge them to their customers. He’s the mastermind behind New North’s social media channels. He is also frighteningly good at trivia. Twitter LinkedIn Email