B2B marketing is hard; the audience is smaller, the persona is difficult to reach, most purchases require several decision-makers, and the competition is fierce. To survive, marketers need to know they are reaching the right audience with the right message at the right time. This can’t (and shouldn’t) be done through the “shotgun approach” or …
If you are looking to grow your B2B tech company through digital marketing, this plan is a good place to start. It’s packed with the strategies that will help you develop new client relationships and nurture existing ones, all ordered in a simple-to-follow guide. Generally, these tactics are presented sequentially, meaning that they’re best tackled …
Well, I’m glad we’ve at least put a name to it. “MarTech,” a neat mashup of marketing and technology, is the term people are now using to signify the technology stack related to your marketing efforts. It’s jargonized, sure, but it’s also probably overdue, seeing that MarTech has become a reliable and predictable span of …
You send email blasts, mail postcards once a year, promote your website, and spend hours figuring out if you can really get a lead from social. After all of that, you get some website inquiries and a bunch of calls to your business. The question is, what activity led to that call? Knowing the answer …
Healthy marketing means thinking both of the bread and of the butter activities, as well as preparing for the next wave of awareness and engagement. This post explores a few of those newer tactics and channels worth paying attention. We’d all like to be the first one to discover those high ROI channels or tactics …
The web makes the promise of increased access to the “long tail” of consumer interests, but how do you capture that for B2B markets? Here’s the approach.
What is really worth knowing and doing? You can burn all your marketing books and focus on these few mission-critical items.
Everyone longs for those posts that can light up engagement metrics and increase your followers’ click-through rate with a few magic words on Facebook, Twitter or LinkedIn. While there isn’t exactly a real magic bullet for this, time and time again we’ve seen these three types of posts performing really well on social media. Behind the Scenes Many corporate …
3 Facebook Posts that Light Up Engagement Metrics Read More »
In this post we look at three tips to drive your loyalty program adoption rates.
Science fiction is a great lens to our hopes and fears about the future. In this post we take a look the role of predictive analysis in the latest Captain America film.