Since reading our articles, 3 Tips to Attract Website Visitors and The 1-2 Punch to Convert More Visitors to Leads, we’re sure you’ve seen an increase in your website traffic and leads. Congratulations! Now, that you’ve been able to get people to your site and get their information, it’s time to reel them in and make them customers. In this article, we’ll share with you 3 ways that will help you do so.
1. Use marketing automation to nurture.
As you continue to get more and more leads, you will begin to get overwhelmed with keeping up with them so you’ll naturally want to start cutting corners. Don’t do it. Consumers expect consistency and if you’re not showing it during your first interactions, you surely won’t be consistent as time goes on. Marketing automation can help you keep up with all the moving parts you’ll have going on by automatically sending emails when you get submissions for content and contact forms. This alleviates you trying to figure out who needs what email, when you sent an email and whom you sent it to and keeps a consistent conversation with your leads.
2. Know and market to their problem
When a visitor downloads your eBook, they do it because they are trying to solve a problem. Not all customers have the same problem so it’s your responsibility to be able to narrow down their problem and show that you understand it. You can do this with marketing automation to nurture them through the buyer’s journey. If you keep offering more content that’s related to their specific problem, they will stay engaged. You can’t just send them an email with an eBook about customer retention when their issue is getting leads. Pay attention to your leads or they’ll go elsewhere for a solution!
3. Qualify your leads with lead scoring
You can use marketing automation and completely understand your lead’s problem but you still aren’t guaranteed to convert them into a customer. Sometimes your products and services just aren’t meant for some people. This is why it is so important to qualify your leads better up front. Determine why your product or service isn’t a good fit for people and weed them out at the beginning. This way you don’t waste precious time trying to nurture those who aren’t prime prospects. Use the forms on your website and email marketing to help determine who truly has the need and desire for your product or service. Lead scoring is a great way to rate and rank leads to know who is the best candidate for your services.
If you need assistance with any of these tips or could use help with your overall strategy to convert leads to customers, contact us or give us a call for a no pressure conversation at 240.575.5887. You can also see what inbound marketing services New North offers by visiting our website.
